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Uihlein Family History (The Milwaukee Brewing Family)

by Mike Reilly

Revised 1/17/00

    What would the Jos. Schlitz Brewing Co. be without the family that accomplished so much over the years? Here is documentation that supports the Brewing Company's history. Much of the information below and on the following pages was taken from a Uihlein family history that was commissioned around 1972 by I believe it was family member, Paula Kopmeier, hence the FHC designations.  . The Roman numerals before each name represent the ancestral generation of the individual. The original Schlitz Brewery brothers, August, Alfred, etc. are listed as #I. The individuals are listed in alphabetical order by first name. Additional Information would be appreciated. See the bibliography at the end of listing.

See the accompanying Uihlein Family History Chart

II. Adele Uihlein - (February 10, 1879 - July 10, 1892 FHC 32-36); daughter of Henry and Helene.

III. Adele Uihlein - daughter of August E. Uihlein and Minnie Geiler, granddaughter of Henry.

II. Albert Elser - married Mathilde Uihlein, daughter of Alfred E.; a Schlitz director and was president of the old Second Ward Savings Bank when it merged with First Wisconsin National Bank; executive vice-president of First Wisconsin after the merger.

III. Albert O. Trostel Jr. - son of Clara Uihlein and Albert O. Trostel Sr., grandson of Edward G.

II. Albert O. Trostel Sr. - married Clara Uihlein, daughter of Edward G. . Albert was chairman of Albert O. Trostel & Sons, tanners, president of the old Waukesha Roxo Co. and a Schlitz director.

II. Alfred Uihlein - (June 12, 1883-January 14, 1885 FHC 2-10).

IV. Alfred Uihlein Elser Jr. - son of Alfred Uihlein Elser Sr., whose mother was Mathilde Uihlein, and father was Albert Elser; Alfred's great-grandfather was Alfred E.. Alfred was a 1972 Schlitz director.

III. Alfred Uihlein Elser Sr. - (June 11,1905 - November 13, 1967) son of Mathilde Uihlein and Albert Elser, grandson of Alfred E..

I. Alfred Eugene Uihlein - (April 17, 1852-February 21, 1935 FHC 34-36). Came to the U.S. in 1867, working first in St. Louis and later in Leavenworth, Kansas before joining Schlitz in 1871. After Schlitz's death he became superintendent of the plant, and in 1917 he was named president, a post held during Prohibition. He was married to Anna Pilger of Milwaukee and had five children, Walter, Mathilde, William B., Herman, and Herbert E..

III. Alfred Uihlein M.D. - (April 4, 1908 - December 4, 1990 FHC 34-36). Dr. Alfred, son of William B., grandson of the original Alfred, was one of seven Mayo Clinic surgeons who, in 1960, developed a successful operating technique for dealing with brain hemorrhage by chilling the patient's body to 40 degrees below its normal temperature. The complexity of the family tree is illustrated by the fact that several of Dr. Alfred's children are descended not from one but from two of the original brothers. Dr. Alfred married Paula, daughter of Edgar, granddaughter of Edward, the head of the Chicago Schlitz branch. Paula and the doctor were divorced in 1951. 9-3

III. Alice Kopmeier - daughter of Meta Uihlein and Wademar Kopmeier, granddaughter of Henry.

III. Alice Uihlein - daughter of Oscar Uihlein and Anna Leippe, granddaughter of Charles M..

0. Anna Krug - daughter of Georg and Anna Krug, sister of August.

II. Anna Leippe - married Oscar Uihlein, son of Charles. M..

-1. Anna Marie Ludwig - (1784-1864) wife of Georg Anton Krug, mother of August Krug.

I. Anna Ühlein - (1850-1932) daughter of Josef Benedikt Ühlein and Katherine, sister of August Uihlein. She remained in Germany and married Herman Grohmann, a Wurzburg businessman. They had three children and eight grandchildren, all of whom remained in Germany with the exception of a grandson, Herbert A. Grohmann, who came to Milwaukee in 1956 and joined Schlitz as a design engineer.

II. Anna Uihlein - (January 15, 1873-August 20, 1873 FHC 3-24) daughter of August and Emilie Uihlein, died in infancy.

II. Anna Uihlein - (April 14, 1887-December 2, 1974 FHC 27-33).

II. Anna Uihlein Beck - (December 15, 1879 -December 14, 1900) daughter of Charles M. and Emma, married August Beck, later a paper box manufacturer. They had no children.

0. Anna Maria Schlitz (nee Hartig) - (October 9, 1819 - January 20), 1887; wife of Joseph, widow of August Krug. See information about her will.

I. Anna Pilger Uihlein - (January 15,1854-October 4, 1933); wife of Alfred E..

II. Anna Werdehoff - (1880-1948). daughter of Laure Uihlein and Charles Werdehoff. Married Hans Rossman of Bamberg, Germany, no children.

II. Arthur C. Uihlein - (January 8, 1879 - November 18, 1933 FHC 27-33). son of Charles M. and Emma, secretary of the old Waukesha Roxo Co.. Married Blanche Van Brunt Reilly; no children.

II. August Beck - married Anna Uihlein, daughter of Charles M., a paper box manufacturer.

0. August Krug - son of Georg Anton Krug, uncle to August Uihlein; founder of the restaurant/brewery that developed into the Schlitz Brewery after his death in 1856. His widow, Anna Maria, nee Hartig, later married Joseph Schlitz.

I. August Uihlein - (August 25, 1842-October 11, 1911 FHC 35-36), son of Josef Benedikt Ühlein and Katherina Krug. Attended St. Louis University (1855-1857), employed at Uhrig Brewery (St. Louis) 1857-1867. Returned to Milwaukee in 1867. Became Secretary and Chairman of the Board from 1874-1911. Interested in blooded racing stock (and with the help of brothers Henry and Alfred), had a large (1,200 acres) stock farm at Truesdell (among its residents was a $25,000 horse named Alcazar ), near Kenosha (by 1900, they had 2,000 trotting horses there and on farms located in Fox Point, Sussex, and at Humboldt and Capitol); owner of the famous trotting horse, "The Harvester" (bought the horse in Kentucky and had it trained in Tennessee by E.F. "Pop" Geers. As a five year old, it set a world record for stallions by trotting a mile in 2:01 in Columbus, Ohio, causing much excitement among race fans. August once turned down a $100,000 offer for the horse but turned around and allowed a tobacco company to name a cigar after it. 9-1). August died while visiting in Germany .(Question- Check if he was a member of the National Breeders Association ?) Had the following children; Clara and Anna, born in 1872 and died same year (find out if a epidemic occurred that year or was it a sudden infant death syndrome type of death.), Ida, Joseph E., Paula, Thekla, Robert A., and Erwin C..

II. August E. Uihlein - oldest son of Henry, born in Leavenworth, Kansas before his father came to Schlitz and Milwaukee. During his boyhood in Milwaukee, August E. appropriated planks from the brewery and built the biggest bobsled in town, capable of holding 24 persons, and used it to go sliding down the 4th Street hill after a borrowed brewery horse had hauled it to the top. August E. was sent to Germany to learn about brewing - in part, perhaps, to get him off that bobsled. After coming home to work at the family brewery for a while, he went to New York for post-graduate study at Schwartz Laboratories. Another student there was Jake Ruppert, whose family was also in the beer business. The two brewery heirs became friends and when graduation day neared, Jacob asked August E. to come work for a while in his family's business. After a brief career with the Ruppert Brewery, August E. got a job as assistant brewmaster at the John Eichler Brewing Co. in the Bronx. He later became brewmaster, then a partner, before selling out about two years after Prohibition had ended. His son Henry said, "He had a nose and taste (for beer) that was fantastic." Jake Ruppert remained August E.'s friend after he had moved to the Eichler Brewery (absorbed by the Rheingold Brewery) and was the best man at his wedding. He married Minnie Geiler, a prominent German and New York brewing family. Whenever these eastern Uihleins wanted tickets to a New York Yankees ball game, their owners, the Rupperts, saw that they had free tickets. August E.'s career showed that it was possible to take an Uihlein out of Milwaukee but not the beermaking out of the Uihlein. 9-2 Children; Henry, a Schlitz director in 1972, Frederick, and Adele.

III. Beatrice Trostel - daughter of Clara Uihlein and Albert O. Trostel, granddaughter of Edward G..

II. Blanche Van Brunt Reilly - married Arthur C. Uihlein, son of Charles M. .

II. Charles Albright - married Laura Uihlein, daughter of Henry; one of the nation's most successful insurance salesmen and director of many companies, including Schlitz and First Wisconsin National Bank.

I. Charles M. Uihlein - (October 8, 1847 - December 18, 1915 FHC 27-33), son of Josef Benedikt Ühlein and Katherina Krug. Superintendent of the Schlitz Bottling Works for a few years before he retired in 1887, becoming a world traveler and art collector. He married Emma Manns of St. Louis whose sister married his brother Edward G.. They had, Arthur C., Anna, and Oscar.

III. Claire Beneke - daughter of Olga Uihlein and Henry Beneke, granddaughter of Edward G..

II. Clara Post Uihlein - first wife of George E., later divorced.

II. Clara Uihlein - (January 15,1873-August 27, 1873 FHC 3-24) daughter of August and Emilie Uihlein, died in infancy with her sister Anna.

II. Clara Uihlein Trostel - (1876-1956) daughter of Edward G. and Augusta, married Albert O. Trostel, chairman of Albert O. Trostel & Sons, tanners; President of the old Waukesha Roxo Co. and a director of Schlitz. Children, Elinor, Albert Jr., and Beatrice.

II. Claudia Holt Uihlein - (September 9, 1886 - September 14, 1982 FHC 32-36). Married Herman A. Uihlein, son of Henry.

III. Claudia Uihlein - daughter of Herman A. and Claudia Holt, granddaughter of Henry.

III. David Albright - son of Laura Uihlein and Dr. Charles Albright, grandson of Henry.

III. David Pabst - son of Ida Uihlein and Fred Pabst, grandson of August.

III. David Uihlein - son of Joseph E. Uihlein Sr. and Ilma Vogel, grandson of August. President of Banner Welder Inc. and a 1972 director of Schlitz.

III. Dorothy Kopmeier - daughter of Meta Uihlein and Waldemar Kopmeier, granddaughter of Henry.

II. Edgar J. Uihlein Sr. - (1877-1956) son of Edward G. and Augusta, vice-president and director of Schlitz, he lived in Chicago and married Paula Huck a member of Chicago's Marshall Field family. They were later divorced. Children are Paula, and Edgar Jr..

III. Edgar Uihlein Jr. - son of Edgar J. Uihlein and Paula Huck, was a 1972 Schlitz director, grandson of Edward G..

III. Edward Beneke - son of Olga Uihlein and Henry Beneke, grandson of Edward G..

I. Edward G. Uihlein - (1845-1921), son of Josef Benedikt Ühlein;  the Chicago Uihlein, was a collector of rare orchids. He once had a street in front of his mansion paved with tanbark to keep the noise down from passing carriages because it disturbed his ill wife. The family remembers him mostly because of his singing voice, however. He demonstrated it at the slightest excuse and sometimes without one. It is said that he sang like a nightingale. 9-1 He came to the U.S. in 1864 arriving  in New York and then on to St. Louis before joining Schlitz in Chicago after the Great Chicago Fire. He took charge of developing the booming Chicago market, eventually becoming a vice-president and director of Schlitz. He married Augusta Manns of St. Louis (Edward's brother, Charles, married Augusta's sister, Emma.). Their children were, Clara, Edgar J., Olga, Richard, Ella, and Melita.

III. Edwin Seipp Jr. - son of Ella Uihlein and Edwin Seipp Sr., grandson of Edward G.. A 1972 Schlitz director.

II. Edwin Seipp Sr. - married Ella Uihlein, daughter of Edward G.; member of a Chicago brewing family.

III. Eleanore Uihlein Werdehoff Reidner - daughter of Hedwig Uihlein Werdehoff and Wilhelm Reidner, granddaughter of Laura Uihlein and Charles Werdehoff.

III. Elena Uihlein - daughter of Erwin C. Uihlein and Marie, granddaughter of August.

III. Eleonore Rohnert - daughter of Emma Uihlein and Judge Morse Rohnert, granddaughter of Henry.

III. Elinor Trostel - daughter of Clara Uihlein and Albert O. Trostel, granddaughter of Edward G..

I. Eliza Rahter Uihlein - of Fond du Lac (August 20, 1865-March 3, 1965 FHC 35-33). Married William J..

III. Elizabeth Uihlein - daughter of Ralph A. and Marion Barber, granddaughter of William J.

III. Elizabeth Uihlein - daughter of Joseph E. Uihlein Sr. and Ilma Vogel, granddaughter of August.

III. Elizabeth Uihlein Elser Kasten - daughter of Mathilde Uihlein and Albert Elser, granddaughter of Alfred E.; married Walter Kasten.

II. Ella Uihlein Seipp - (1886-1960) daughter of Edward G. and Augusta, married Edwin Seipp, a member of a Chicago brewing family. Her younger sister, Melita married Seipp's brother, William. Children, Pauline, and Edwin Jr., who was a Schlitz director in 1972.

II. Elylie Louise Uihlein - (June 20, 1890-January 18,1936 FHC 34-36); wife of Herbert E. Uihlein.

III. Emily Brumder - daughter of Thekla Uihlein and William C. Brumder, granddaughter of August.

I. Emily Werdehoff Uihlein - (March 5,1851 - August 4, 1910 FHC 35-36); wife of August. Sister of Charles Werdehoff, a Milwaukee business, who married Laura Uihlein, one of August's sisters.

I. Emma Manns Uihlein - (February 28, 1858 - August 19,1946 FHC 27-33). Married Charles M. Uihlein. Came from St. Louis, Her sister, Augusta, married Charles's brother Edward.

II. Emma Uihlein Rohnert - (1873-1939) Daughter of Henry and Helene Uihlein. Married Judge Morse Rohnert of Detroit. Children, Eleonore, Helen, and Kathryn.

II. Erwin "Ike" C. Uihlein Sr. - (April 18, 1886 - October 20, 1968 FHC 35-36). Son of August and Emilie Uihlein, was president of Schlitz from 1933 to 1961 when he was named chairman of the board; retired in 1967. Also a director of First Wisconsin National Bank. Married Marie Zarwell. Children; Erwin Jr., Paula, and Elena.

    Uihlein, a skilled sailor and navigator who served in the U.S. Navy during World War I, loved to sail the Great Lakes with his family. In his spare time, he even built his own steam-powered motorboat, "The Flying Dutchman. "At one point, a 150-foot ship's mast, which Uihlein had salvaged from a sunken ship in Lake Michigan, stood on the bluff in front of his estate, nicknamed Port Ulao.

Port Ulao, the lakeside estate built in the 1930s by Erwin 'Ike' Uihlein, includes this 10,000-square-foot main house.

Port Ulao, the lakeside estate built in the 1930s by Erwin 'Ike' Uihlein, includes this 10,000-square-foot main house.


III. Erwin C. Uihlein Jr. - (June 6,1946 - November 12,1968 FHC 35-36). Son of Erwin C. Uihlein and Marie. Less than a month after his father died , young Erwin died from an automobile accident. He had insisted on buying a sports car, something his father would not allow; when father was gone he went out and purchased a new Porsche.

III. Erwin Uihlein Werdehoff Reidner - son of Hedwig Uihlein Werdehoff and Wilhelm Reidner, grandson of Laura Uihlein and Charles Werdehoff.

II. Frances Margaret Uihlein Pheiffer (nee Laacke) - (September 30, 1892- July 8,1993). Frances was married to George E. Uihlein. She gained notoriety when she first met George and later when she became the first family member to sell Schlitz on the open market ( see history notes in 1961).

III. Frederick Pabst Jr. - son of Ida Uihlein and Fred Pabst, grandson of August.

III. Frederick Brumder - son of Thekla Uihlein and William C. Brumder, grandson of August.

III. Frederick Uihlein - son of August E. Uihlein and Minnie Geiler, grandson of Henry.

III. Frederick W. Uihlein - (March 29, 1910 - June 12,1986 FHC 34-36). Son of William B. Uihlein and Melitta, grandson of Alfred E.. A 1972 director of Schlitz and vice-president.

Georg Anton Krug - (1785-1860) Innkeeper in Miltenberg, Germany; married Anna Marie Ludwig, father of August Krug and Anna Krug who married Josef Benedikt Ühlein.

II. George E. Uihlein - (November 25, 1880 - May 20, 1950 FHC 32-36). son of Henry and Helene Uihlein, George E. Uihlein received his preliminary education in Milwaukee public schools and was graduated B.A. at the University of Michigan in 1904. Following graduation he was employed for approximately three years as general manager of the Universal Motor Co., Detroit, Mich., manufacturers of trucks. Subsequently, he was associated with the Joseph Schlitz Brewing Co., Milwaukee, Wisc. of which his father was president, his father's uncle, Joseph Schlitz, the founder, and his father's brother, Edward G. Uihlein (q.v), vice-president. After serving some seven years as correspondent and department manager in the company, he was elected director and vice-president, holding both positions until the close of his life. During 1916-1918 he was also associated with the Lavine Gear Co., Detroit, as general manager. In that capacity he supervised reorganization of the company, of which a brother Herman Uihlein, was president, to form what became the Commonwealth Brass Corp. He himself was president of that concern from 1930 until his death. Following his service in the First World War as a captain in the U.S. Army Quartermaster Corps. He devoted himself to conducting his own business of investments, real estate, and general banking in Milwaukee. In addition, he served from 1926 until his death as president, treasurer, and a director of the Henry Uihlein Realty Co., Milwaukee, handling the various real estate and business properties acquired by his father. These included the Schlitz Hotel, Alhambra Theatre, Majestic Building, and the Palm Garden, all belonging to the Joseph Schlitz Brewing Co., and the Palace Theatre, owned by the realty company. Uihlein was a director of the Marine National Exchange Bank, Milwaukee, and from 1929 until his death, of the Wisconsin Investment Co. In 1942, he was an incorporator of the Schlitz Foundation, Milwaukee, established for the aid of religious, scientific, educational and benevolent enterprises. Other incorporators were Erwin, Joseph and Robert Uihlein, his uncles, and Charles E. Albright, his brother-in-law. Organizations in which he held membership included Chi Psi and the University, Wisconsin, Milwaukee, Milwaukee Athletic, and Milwaukee Country clubs. His religious affiliation was with the Protestant Episcopal church. Politically he was a Republican. He read extensively in his leisure time and enjoyed travel, playing golf and volleyball, swimming, and other sports. He was married twice (1) in Milwaukee, April 15, 1924, to Clara Post, mother of two children, daughter of Herbert Wuesthoff of that city; he was divorced from his first wife in 1926; (2) in New York City, December 22, 1928, to Frances Margaret (Laacke) Higgins, daughter of John Laacke of Milwaukee, a realtor, and former wife of Samuel George Higgins ( see notes in 1961 concerning her breaking of his will and being the first family member to sell Schlitz stock).. He died without issue in Milwaukee, Wisc., May 20, 1950. George had no children. (Information from The National Cyclopedia, page 536. Supplied by Mary Lou Traffis 1/9/00)

III. Gertrude Uihlein Elser - daughter of Mathilde and Albert Elser, granddaughter of Alfred E..

I. Gustav "George C." Uihlein - (May, 1854-November 11, 1870 FHC 12-8)) son of Josef Benedikt Ühlein and Katherina, brother of August. Died shortly after reaching Milwaukee. (was there another epidemic or was he sickly before leaving Germany or was it something he caught during the journey?). Forest Home Cemetery records list him as George C. Uihlein, don't know why he's buried in August Krug's plot.

III. Harald Pabst - son of Ida Uihlein and Fred Pabst, grandson of August.

II. Hedwig Werdehoff - (1882-1970) Daughter of Laura Uihlein and Charles Werdehoff, married Wilhelm Riedner of Munich, Germany. Three children, Eleanore, Hedwig, and Erwin.

III. Hedwig Uihlein Werdehoff Reidner - daughter of Hedwig Werdehoff and Wilhelm Reidner, granddaughter of Laura Uihlein and Charles Werdehoff.

III. Helen Rohnert - daughter of Emma Uihlein and Judge Morse Rohnert, granddaughter of Henry.

III. Helen Uihlein - daughter of Herman A. and Claudia Holt, granddaughter of Henry.

I. Helene Kreutzer Uihlein - (1842 - January 31, 1931 FHC 32-36); wife of Henry, married in Leavenworth, Kansas. Need to check on birth/death dates, FHC indicates 10/4/1849-1/31/1921.

III. Henry Beneke Jr. - son of Olga Uihlein and Henry Beneke, grandson of Edward G.. A 1972 Schlitz director.

II. Henry Beneke Sr. - married Olga Uihlein, daughter of Edward G. Henry was the president of the Beneke Corporation of Chicago.

I. Henry Uihlein - (May 13, 1844 - April 22,1922 FHC 32-33). Came to the U.S. in 1862 and worked in St. Louis and Leavenworth, Kansas before coming to work for Schlitz in 1871; elected president of Schlitz in 1875, retired in 1917. Married Helene Kreutzer of Leavenworth and had the following children, August E., Emma, Adele, Laura, George E., Meta, and Herman A..

III. Henry Uihlein - son of August E. Uihlein (the Eastern brewer), also known as "Lake Placid Henry". Lake Placid , N.Y. is a community that well knows the Uihlein name. Henry originally went there as a freshman at Cornell University when he had TB and various other complications with the doctors not giving him more than 6 months to live. At least that's what they told his father. The story is that it was so beautiful around Lake Placid that Henry just decided to live and enjoy the area. He spent two years in bed but slowing regained his health. Henry wasn't interested in the brewing business like his father though, agriculture was his bag. Something that first got a hold on him back as a youngster of 8 when he visited his grandfather's country home along the Milwaukee River. Henry now (in 1972) has a herd of Jerseys that were judged best in the United States in the conformation (what is this?) category and ,until he decided to take it a little easy, used to grow 30,000 bushels of potatoes on his 2,000 acres. In late 1971, he gave away 300 of those acres to Cornell University http://www.dnr.cornell.edu/ext/maple/index.htm to be used as a center for the scientific production of potatoes. Here at Uihlein Farm, a visitor must have his shoes painted with a disinfectant before wandering about the crops. Up to 1968, Henry tapped 10,000 maple tress each spring to produce maple syrup. Then he began leasing his sugar bush to Cornell for $1 a year and threw in another $50,000 to start the new project. Called the Uihlein-Cornell Maple Sugar Project (Uihlein Sugar Maple Field Station - Bear Cub Road, Lake Placid, NY   12946, Phone -- (518) 523-9337, Open -- Jul 1 - Sep 1, Sep 15 - Oct 15, Fri 1-5pm, Maple syrup production exhibits. A research facility with exhibits of maple syrup production, open to the general public. Free admission.), visitors can study modern maple syrup production, where plastic pipes carry the sap to a storage tank to be pumped to the sugar house. Back in 1965, Henry donated 50 acres of his farm to the Sisters of Mercy plus $150,000 to begin the Uihlein Mercy Center, what is now a $4.5 million home for the aged and chronically ill. 9-3

III. Henry H. Uihlein - son of Herman A. Uihlein and Claudia Holt, grandson of Henry.

II. Herbert E. Uihlein - (1890-1947) son of Alfred E. and Anna, a director of Schlitz. He was married twice, to Leila Mann from whom he was divorced, and Myrtle Robertson. No children.

II. Herman Uihlein - (1883-1885) son of Alfred E. and Anna.

III. Herman A. Uihlein Jr. - son of Herman A. and Claudia Holt, grandson of Henry. A vice-president and director of Thomson & McKinnon, a New York based brokerage firm, and a Schlitz director.

II. Herman A. Uihlein Sr.- (April 15, 1886 - March 13, 1942 FHC 32-36). son of Henry and Helene Uihlein, a Schlitz director and president of the old Ben-Hur Manufacturing Co.. Married Claudia Holt of Salt Lake City. Children include , Helen, Mary, Herman Jr., vice-president and director of Thomson & McKinnon, a New York based brokerage firm and a Schlitz director, Claudia, Virghia, John, and Henry H..

II. Hertha Uihlein - (July 5, 1889-March 7, 1890 FHC 35-33). Daughter of William J. and Eliza, died in infancy, twin sister of Martha.

II. Ida Uihlein Pabst - (1874-1968) daughter of August and Emilie Uihlein, married to Fred Pabst who later became president and chairman of the board of Pabst Brewing Co. linking two of Milwaukee's most prominent brewing families. Children are Pauline, Frederick Jr., Rudolf, August, Robert, David,and Harald.

II. Ilma Vogel Uihlein - married Joseph E. Uihlein Sr.; daughter of Fred Vogel Jr., president of the old Pfister & Vogel Leather Co. and president of the old First National Bank, a forerunner of the First Wisconsin.

III. Ione Peters Uihlein - (December 22, 1918 - September 19,1990 FHC 34-36).

III. John Kopmeier - son of Meta and Waldemar Kopmeier, grandson of Henry.

III. John Uihlein - son of Joseph E. Uihlein and Ilma Vogel, grandson of August.

III. John Uihlein - son of Herman A. and Claudia Holt, grandson of Henry.

0. Josef Benedikt Ühlein - (1813-1874), married August Krug's sister Katherina in Miltenberg on April 20, 1841. Had nine children, August , Henry, Edward G., Charles M., Anna, Alfred E., Gustav, Laura, and William J..  Josef's father owned a hotel in Trennfurt, Germany, called The Crown. This hotel had been handed down from father to son for centuries just as the position of Mayor of Trennfurt had been. Mr. Ühlein was an expert in the hotel business and had means; he had received training in his profession in the finest hotels of Paris and Lyons. He spent time in London, and French was a second language to him. Josef purchased a similarly named hotel in in Wertheim from Johann Michael Bundschuh and his wife, nee Schipper, on January 30, 1841 for 13,500 Gulden. Josef renamed the establishment the Golden Crown Hotel. Josef was elected a Representative to the Assembly in 1847. Up to the 1858 he was a member of the Wertheim city council. Josef remained a steadfast Catholic though a poor Church-goer. After a meeting of the Reform Catholics was held in his hotel in 1870 he was refused a church burial when he died in 1874. But this was reversed when his son Carl confronted the resident Catholic priest. Because of ever worsening business, the hotel was sold earlier in 1872. The last two years of his life were spent in the upper story of the famous Dance-hall at the corner of Market Place and Bridge Street.

III. Joseph Uihlein Jr. - son of Joseph, grandson of August. He started out at Schlitz and still a director (in 1972), but he's mainly in the oil well business. During the 1940s, he contracted tuberculosis and left his brewery job, moving for a time to Arizona. While there he joined a number of other backers, including Bernard Baruch, in financing a newspaper operated by Franklin D. Roosevelt's daughter, Anna, and her husband, John Boettiger. The project was eventually abandoned after losing money but Uihlein said it was an interesting venture. While recovering from TB, he started "looking around for a way to make the money go a little farther" and " a bunch of fellows from Hamm's (brewery) asked if I wanted in on an oil well venture." One thing led to another and he now heads (in 1972) the Tamarack Petroleum Co. with offices on N. Water St. and oil wells in Illinois, Kentucky, Indiana and Texas.9-3

II. Joseph E. Uihlein Sr. - (1875-1968) Named general manager of the Brewery in 1906 and vice-president in 1912; retired in 1945. Also chairman of the Second Ward Savings Bank when it merged with First Wisconsin National Bank in 1928 and a director of First Wisconsin until 1949. Was something of a family maverick - in 1946, he made a speech saying that the accumulation of a fortune such as the Uihleins' should not have happened and could not happen again - but in his old age he followed precedent and kept his money in the family, putting it in trust for his children. Then he let it be known that he was practically penniless. He once told a friend in 1949, riding with him in his chauffeur driven car, how much he was worth. "If my life depended on it, I don't think I could put my hands on more than two million dollars. Joseph Sr. was introduced to responsibility at an early age. When he was a freshman at Stanford University, he once recounted, his father told him: "Joe, you're going to be 2,300 miles from Milwaukee where the Department of Justice can't reach you quick. We're making you president of the transit line (the brewery's line of refrigerated railway cars)." Every time one of them went west of the Mississippi," Joseph said, "we got a rebate of 1 1/2 cents a mile. When one went east of the Mississippi, we got 1 1/4 cents. The government started to get after us for taking rebates. "... We put that rebate money into municipal bonds. When things would get hot, Dad (August) would form a new corporation to escape the government. We filled on safe with bonds and then got another with three time locks. Finally, we had four safes with rebate money bonds in them" .During this time, President Theodore Roosevelt visited Milwaukee. Joseph got to talking with him and everything went fine, talking about hunting, until Joe brought up the matter of rebates. "Teddy just took that big, fat hand of his and brought it down on the back of a chair with a resounding smack - he was a roughneck you know. Then he roared : 'What am I going to do? Put you in jail, that's what I'm going to do.'" A few days afterward, Joseph Sr. resigned as president of the refrigerator line. 9-2. Married Ilma Vogel, a daughter of Fred Vogel Jr., president of the old Pfister & Vogel Leather Co. and president of the old First National Bank, the forerunner of the First Wisconsin. Children are Louise, Joseph Jr., president of Tamarack Petroleum Co. and a Schlitz Director in 1972, John, Elizabeth, Davis, president of Banner Welder Inc., and another Schlitz director in 1972.

III. Katherine Brumder - daughter of Thekla Uihlein and William C. Brumder, granddaughter of August.

Katherina Krug - (1820- 1867) daughter of Georg and Anna Krug, sister of August Krug; married Josef Benedikt Ühlein, mother of August Uihlein, etc..

III. Katherine Uihlein - daughter of Ralph A. and Marion Barber, granddaughter of William J..

III. Kathryn Beneke - daughter of Olga Uihlein and Henry Beneke, granddaughter of Edward G..

III. Kathryn Rohnert - daughter of Emma Uihlein and Judge Morse Rohnert, granddaughter of Henry.

I. Laura Uihlein Werdehoff - (1857-1943) daughter of  Josef Benedikt Ühlein and Katherina, sister of August Krug. Married Charles Werdehoff, a Milwaukee businessman who became a Schlitz officer (his sister Emile, married Laura's brother August). They had two children, Anna, and Hedwig.

II. Laura Uihlein Albright - (1877-1967) Daughter of Henry and Helene Uihlein, wife of Charles E. Albright (1/1/1867 - 6/14/1946) one of the nation's most successful insurance salesmen, also director of Schlitz and the First Wisconsin National Bank, mother of Lorraine, Marion, and David E. Albright (5/24/1909 - 12/27/1938).

II. Leila Mann - married Herbert E. Uihlein, later divorced.

III. Lorraine Albright - daughter of Laura Uihlein and Dr. Charles Albright, granddaughter of Henry.

III. Louise Uihlein - daughter of Joseph E. Uihlein and Ilma Vogel, granddaughter of August.

II. Marie Zarwell Uihlein - wife of Erwin C. Uihlein.

III. Marion Albright - daughter of Laura Uihlein and Dr. Charles Albright, granddaughter of Henry.

II. Marion Barber Uihlein - (January 14, 1903-October 9, 1981 FHC 35-33). wife of Ralph A. Uihlein.

III. Marquerile Kopmeier - daughter of Meta Uihlein and Waldemar Kopmeier, granddaughter of Henry.

III. Marianne Uihlein Elser - daughter of Mathilde Uihlein and Albert Elser, granddaughter of Alfred E..

II. Martha Uihlein - (July 4, 1889-March 16,1890 FHC 35-33). daughter of William J. and Eliza, died in infancy, twin sister of Hertha.

II. Mary Stevens Ilsley Uihlein - (October 5, 1894-December 19, 1975 FHC 35-36). Wife of Robert A. Uihlein, Daughter of James K. Ilsley, President of Marshall & Ilsley Bank.

III. Mary Uihlein Trainer - daughter of Robert A. Uihlein Sr., granddaughter of August, Married Robert B. Trainer. (Note: c.1996, The Tucson Citizen - Steve and Charles Trainer of Milwaukee, heirs of the Schlitz Brewing Co. fortune, have formed a partnership with Developer Fred Unger  to restore Castle Hot Springs to its glory days. Terms of the arrangement were not disclosed. The Apaches were the first to be lured by its warm mineral waters, but film stars and presidents used it later, including the late John F. Kennedy, who sought solace there for his war wounds. Clark Gable and Carole Lombard honeymooned there. The Trainers visited Castle Hot Springs during the 1950s with their grandfather, Robert Uihlein Sr., then one of its owners. The Trainers have owned the spa since 1987.)

III. Mary Uihlein - daughter of Herman A. and Claudia Holt, granddaughter of Henry.

II. Mathilde Uihlein Elser - (May 6,1878 - July 19, 1944); wife of Albert C. Elser (8/31/1871 - 5/15/1942). daughter of Alfred E. and Anna. Albert Elser was a director of Schlitz and president of the Second Ward Savings Bank when it merged with First Wisconsin National Bank, also executive vice-president of First Wisconsin after the merger. Children are, Gertrude, Elizabeth, Alfred Uihlein Elser Sr., and Marianne.

II. Melita Uihlein Seipp - (1893-1919) daughter of Edward G. and Augusta, married William Seipp brother of Edwin Seipp of Chicago who married Melita's sister, Ella. One child, Melita.

III. Melita Seipp - daughter of Melita Uihlein and William Seipp, granddaughter of Edward G..

III. Melita Uihlein - daughter of William B. Uihlein and Melitta Kuhlmey, granddaughter of Alfred E..

II. Melitta Kuhlmey Uihlein - (April 25, 1883 - November 30,1970 FHC 34-36). From Chicago. Married to William B. Uihlein, son of Alfred E..

II. Meta Uihlein Kopmeier - (July 11, 1884 - March 1, 1966), wife of Waldemar S. Kopmeier (12/26/1882 - 11/5/1976), who was Secretary-treasurer of Wisconsin Ice & Coal Co., now Hometown, Inc., mother of John a 1972 president of Hometown, Inc. and a director of Schlitz, Dorothy, Marquerila, Alice, and William G. Kopmeier (11/17/1917 - 6/9/1935). Daughter of Henry and Helene Uihlein.

II. Minnie Geiler Uihlein - married to August E. Uihlein, a member of a prominent German and New York brewing family.

II. Judge Morris Rohnert - Married Emma Uihlein, daughter of Henry.

II. Myrtle Robertson Uihlein - second (?) wife of Herbert E. Uihlein, son of Alfred E..

II. Olga Uihlein Beneke - (1879-1971) daughter of Edward G. and Augusta, married Henry Beneke, president of the Beneke Corporation of Chicago. Children are, Kathryn, Olga, Edward, Claire, and Henry Jr., a 1972 Schlitz director.

III. Olga Beneke - daughter of Olga Uihlein and Henry Beneke, granddaughter of Edward G..

II. Oscar L. Uihlein - (August 2, 1882 - June 12, 1942 FHC 27-33). son of Charles M. and Emma Uihlein. President and treasurer of the Uihlein Electric Co.. Married Anna Leippe of Milwaukee. One child, Alice.

II. Paula Huck Uihlein - married Edgar J. Uihlein Sr., later divorced.; A member of the Chicago Marshall Field family.

II. Paula Uihlein - (August 13, 1877 - May 16, 1968 FHC 35-36). Daughter of August and Emilie Uihlein. A life-long patron of the arts in Milwaukee and Chicago.

III. Paula Uihlein - daughter of Erwin C. Uihlein and Marie, granddaughter of August. Married and divorced (1951) her cousin Dr. Alfred Uihlein. Children (?).

III. Paula Uihlein - daughter of Edgar J. and Paula Huck, granddaughter of Edward G..

III. Pauline Pabst - daughter of Ida Uihlein and Fred Pabst, granddaughter of August.

III. Pauline Seipp - daughter of Ella Uihlein and Edwin Seipp, granddaughter of Edward G..

II. Ralph Alfred Uihlein - (April 19, 1897-January 24, 1982 FHC 35-33 cremated). son of William J. and Eliza, who devoted his life to social work. For 18 years, he was a director of Family Services of Milwaukee, and a former chairman of the old Milwaukee Dower Seminary. He married Marion Barber of Milwaukee and had five girls, Sarah, Katherine, Sendai, Susan, and Elizabeth.

Ralph C. Uihlein - (living ? FHC 35-33).

II. Richard Uihlein - (1880-1884) son of Edward G. and Augusta.

III. Robert Brumder - son of Thekla Uihlein and William C. Brumder, grandson of August.

III. Robert Pabst - son of Ida Uihlein and Fred Pabst, grandson of August.

II. Robert A. Uihlein Sr. - (January 26, 1883 - May 13, 1959 FHC 35-36). Son of August and Emilie Uihlein. A vice-president and director of Schlitz as well as a director of First Wisconsin. Married Mary Stevens Ilsley, daughter of James K Ilsley, president of Marshall & Ilsley Bank. Children are; Robert A. Jr., Mary who was married to Robert B. Trainer, who was a vice-president and director of Schlitz.

III. Robert A. Uihlein, Jr. - (March 26, 1916-November 12,1976 FHC 35-36),  son of Robert A. and Mary (Ilsley) Uihlein; Graduated: Phillips Academy, Andover, 1934; Harvard 1938; University Wisconsin School Law, 1941; Married Lorraine Glaeser, January 31, 1950; Children: Robert August Uihlein III, James I. Uihlein. Polo lost a dedicated sponsor in the death of Robert A. Uihlein, Jr., on November 12, 1976 ( the medical diagnosis of leukemia was a shock to both family and business associates; he was a muscular 215 pounds on a 6 foot 4 inch frame.). For 25 years, from 1949 to 1974, Bob served USPA on the Board of Governors, and in 1975 on the Central Circuit Governor's committee. His devotion to polo was ardent and intense. His dedication a prime factor in developing Milwaukee as a national polo center with two teams-Milwaukee Polo Club which he captioned, and Good Hope Farms club which his son Robert III captained. Bob was in the saddle up to the time of his untimely death at age 60.The game was recreation for him, relief from the pressures of business, but in making it a spectator sport he gave pleasure and earned the affection of thousands as he did in sponsoring the annual Fourth of July Circus parades in Milwaukee, Concerts in New York, and baseball as a part owner of the Milwaukee Brewers.The Jos. Schlitz Brewing Company, a company he guided through a major part of its growth and profitability since 1961 when he became President. His business interests encompassed banking and serving on the boards of major corporations ( Northwestern Mutual Life Insurance, First Wisconsin National Bank, Wehr Corp., Congoleum Corp., Wisconsin Electric Power, and Gateway Transportation of La Crosse). He was active in civic under takings, a member of the Board of Trustees of Marquette University, a Director of the Greater Milwaukee Committee, and a Trustee of the Milwaukee Boys' Club, a favorite among his widespread civic interests. His awards for leadership and major contributions were numerous. A citation by the Milwaukee Common Council for major contributions to the city. The Milwaukee Press Club gave him its Headliner Award. Mount Mary College presented him with its Community Service Award, and the Abraham Lincoln Center in Chicago honored him with its 1965 Humanitarian Service Award. He was a member of the National Business Committee for the Arts. Bob was born in Milwaukee March 26, 1916. He was graduated from Harvard with a Bachelor's degree in 1938 and from the University of Wisconsin law school three years later. "He was a hard working guy", a business associate said of him, "who took his responsibilities seriously, conscientiously, whose knowledge was astounding, who enjoyed business, what it stood for and how it worked". And a real sportsman, I must add, pleasant, helpful, shy (was in part due to a deafness in one ear resulting from a mastoid operation he had when he was in college), who did so much to put over polo at no small personal expense. He left a popular tradition to be carried on by his sons, Robin and Jamie and his widow, Lorry.*This tribute taken from the USPA 1977 Yearbook, written by George W. Wolpert. Additional Information supplied by Mary Lou Traffis from Marquis Who's Who in the Midwest 14th Edition 1974-1975. (Note: Beloit Daily News, Friday, November 8, 1996 - ..."Besides Selig and Canning, the other five current owners of the Brewers are retired businessman Everett G. Smith, former head of the Trostel tannery; Lorry Uihlein, widow of the former head of the former Schlitz Brewing Co.; public relations man Ben Barkin; the estate of former Northwestern National Life Insurance president Charles D. James; and Duane Bowman of Madison.")

II. Fred Pabst - married Ida Uihlein, daughter of August, he became president and chairman of the board of Pabst Brewing Co..

III. Rudoff Pabst - son of Ida Uihlein and Fred Pabst, grandson of August.

III. Sarah Uihlein - daughter of Ralph A. and Marion Barber, granddaughter of William J..

III. Susan Uihlein - daughter of Ralph A. and Marion Barber, granddaughter of William J..

III. Sendai Uihlein - daughter of Ralph A. and Marion Barber, granddaughter of William J..

III. Thekla Brumder - daughter of Thekla Uihlein and William C. Brumder, granddaughter of August.

II. Thekla Uihlein Brumder - (1879-1947) Daughter of August and Emilie Uihlein. Married William C. Brumder, publisher of the old Germania-Herold [Die Germania] in the Germania or Brumder Building, and president of the National Bank of Commerce, a forerunner of the First Wisconsin National Bank. Children ; William G., president of First Wisconsin from 1954-1968 and a 1972 director of Schlitz, Emily, Frederick, Thekla, Katherine, and Robert.

III. Virghia Uihlein - daughter of Herman A. and Claudia Holt, granddaughter of Henry.

III. Virginia Fox Uihlein - (March 13, 1910 - Living).

II. Walter Kasten - married Mathilde Uihlein, the daughter of Alfred E.; president of the First Wisconsin National Bank from 1924 until his death in 1950.

II. Walter Uihlein - (September 10, 1876 - July 22, 1896 FHC 34-36); son of Alfred and Anna Uihlein.

II. Wilhelm Reidner - married Hedwig Uihlein Werdehoff, daughter of Laura Uihlein (daughter of  Josef Benedikt Ühlein and Katherina Krug ) and Charles Werdehoff.

III. William G. Brumder - First Wisconsin president until 1966, and president of First Wisconsin Bankshares until 1968. Grandson of August Uihlein, whose daughter, Thekla, married William C. Brumder, president of the National Bank of Commerce and publisher of the Germania-Herold. 9-2

III. William Kopmeier - son of Meta Uihlein and Waldemar Kopmeier, grandson of Henry.

II. William Seipp - married Melita Uihlein, daughter of Edward G.. (see Edwin Seipp Sr.)

II. William B. Uihlein - (January 18, 1880 - July 28, 1953 FHC 34-36). Son of Alfred E. and Anna, chairman of the Schlitz board from 1933-1936 and a director after retiring from that position. Married Melitta Kuhlmey of Chicago. Their children were Dr. Alfred, Frederick W., and Melita.

I. William Joseph Uihlein - (October 18, 1859-March 31, 1932 FHC 35-33)), son of   Benedikt Josef Ühlein and Katherina Krug. Came to the U.S. in 1882 and became a superintendent of Schlitz; he retired in 1910. Married Eliza Rahter of Fond du Lac and had three children, Martha and Hertha died in infancy, and Ralph A. born in 1897.  From Ralph, two radiant children brought bright sunshine to fulfill the later stages of the grandparent's lives.

Phil Hartig - 6/14/1826 - 3/24/1893.

Charlotte Hartig - 6/26/1839 - 9/3/1921.

Margerethe Hartig - 2/27/1824 - 1/17/1896. sister of Anna Maria Krug/Schlitz (nee Hartig).

Joseph Hartig - 6/1/1828 - 10/8/1892.

Franziska Hartig - 5/22/1827 - 6/2/1893.

BIBLIOGRAPHY

1. Badger Breweries: Past and Present, by Wayne l. Kroll (1976).

2. Brewed in America: A History of Beer and Ale in the United States, by Stanley Baron (1962).

3. Breweries of Wisconsin, by Jerry Apps (1992).

4. The Beer Book: An Illustrated Guide to American Breweriana, by Will Anderson (1973).

5. 100 Years of Brewing: A complete History of Brewing in the World, particularly during the Nineteenth Century, a complete reprint of the orig. 1903 ed.

6. The Milwaukee Journal: an informal Chronicle of its' first 100 years, by Robert Wells (1981).

7. The Milwaukee Story: The Making of an American City, by H. Russell Austin (1946).

8. Milwaukee: A Chronological and Documentary History 1673-1977, George J. Lankevich (1977, compiler and edited by).

9. The Uihleins of Milwaukee, by Robert W. Wells of the Milwaukee Journal (April 23, 1972) consisting of three weeks worth of articles.

10. Industrialization, Immigrants and Americanizers: The View From Milwaukee 1866-1921, Gerd Korman (1967).

11. This Is Milwaukee: A colorful portrait of the city that made beer famous, by Robert W. Wells (1970).

(Note: We are not affiliated with the Jos. Schlitz Brewing Co. or endorsed by them. Any Schlitz trademarks displayed, or  brands mentioned are the sole ownership of the Jos. Schlitz Brewing Co.)

 

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