History2 > 1873-1881
Post - 1982 Years: Joseph Schlitz Brewing Co. : A Chronological
Schlitz - What Happened to it After Leaving
edited and written by Michael R.
Reilly, copyright 1995
Date of Last Revision
This is an orig. poster from the tour
|The Who baseball jersey from their 1982 American 'Farewell'
Tour. Black body, white sleeves, size Large, very good condition, no holes, no
stains. Body is still very black, white sleeves have a little pilling on close
inspection. Front features THE WHO at top, Tommy globe with birds in background.
Concrete Pillar in center with American Tour 82, who are you and the kids are
alright written on it. British flag lies over part of top of pillar. 'Not to be
taken away' chair in foreground. All of this appears to be on a moon surface
terrain. Bottom says American Tour '82. Back shows THE WHO at top, picture of
group standing around a boy playing a video game in center, bottom says America
Tour '82, sponsored by Schlitz.
ZZ TOP ELIMINATOR t-shirt bought at the concert in Columbus Ohio
in 83. The front with a picture of the front of the car. The back reads Across
the USA Eliminator Tour 1983 Schlitz Rocks America. Also on the back is a
picture of a PAIR OF LEGS, with high heels standing over top a side view of the
ZZ Top car.
Stroh sells the old Schlitz brewery complex to a group of local
investors who eventually turned much of it into an office park.
2000/Apr. - Stroh Brewery sells the former Schlitz Tampa brewery
to Yuengling Brewery of Pennsylvania.
2000+ Part of the old Schlitz brewery complex in Milwaukee
may become a Harley-Davidson museum.
BIBLIOGRAPHY (Notations after an
entry, such as "1-45" indicate a reference taken from Badger Breweries on page
1. BADGER BREWERIES: Past and Present. by Wayne L. Kroll (1976)
2. BREWED IN AMERICA: A History of Beer and Ale in the United States. by Stanley
3. BREWERIES OF WISCONSIN. by Jerry Apps (1992)
4. THE BEER BOOK: An Illustrated Guide to American Breweriana. by Will Anderson
5. 100 YEARS OF BREWING : A complete History of Brewing in the World, particularly
during the Nineteenth Century. a complete reprint of orig., 1903 ed.
6. THE MILWAUKEE JOURNAL: an informal Chronicle of its first 100 years. by Robert
W. Wells (1981)
7. THE MILWAUKEE STORY : The Making of an American City. by H. Russell Austin
8. Milwaukee : A Chronological and Documentary History 1673-1977, George J.
Lankevich (1977, compiler and edited by)
9. The Uihleins of Milwaukee. by Robert W. Wells of the Milwaukee Journal
(April 23,1972) consisting of three weeks worth of articles.
10. Industrialization, Immigrants and Americanizers : The View From Milwaukee 1866-1921
. by Gerd Korman (1967)
11. This is Milwaukee : A colorful portrait of the city that made beer famous. by
Robert W. Wells (1970)
12. Bucket Boy - A Milwaukee Legend . by Ernest L. Meyer , Hastings House 1947
13. The History of Wisconsin Volume II The Civil War Era, 1848 - 1873 by Richard
N. Current (1976)
14. The History of Wisconsin Volume III, Urbanization & Industrialization, 1873 -
1893 by Robert C. Nesbit (1985) State Historical Society
15. The History of Wisconsin Volume V, War, a New Era, and Depression,1914 - 1940
By Paul W. Glad (1990) State Historical Society of Wisconsin
16. The History of Wisconsin Volume VI, Continuity and Change, 1940 - 1965 by
William F. Thompson (1988) State Historical Society of Wisconsin
17. Wisconsin Heritage by Bertha Ketchell Whyte (1954) Charles T. Branford Co..
18. Pages From The Past, by Fred Keller, Sussex Sun.
19. Under the Influence: The Unauthorized Story of Anheuser-Busch
Dynasty by Peter Hernon and Terry Ganey, Simon & Schuster, 1991.
20. Beer Blast: The Inside Story of the Brewing Industry's Bizarre
Battles for Your Money by Philip Van Munching, Times Books, copyright 1997.
21. The A. Gettelman Brewing Company: One hundred and seven years of a
family brewery in Milwaukee, by Nancy Moore Gettelman, Procrustus Press, Milwaukee,
22. ILLUSIONS, DELUSIONS AND ENLIGHTENMENT, visits to
Wertheim and Miltenberg on the Main River, Germany , August 18, 1999, version,
October, 1997, Copyright - John K. Notz, Jr. (1997).
23. "MEMORIES OF MY YOUTH", [by Edward Gustav
Uihlein](1845-1921), January 11, 2000, version, Copyright of this transcription
(originally translated, in part, by Rosina Laurette Lippi): John K. Notz, Jr. (1998).
24. Breweries of Cleveland, by Carl H. Miller,
Schitzelbank Press, Cleveland, 1998.
25. "Oconomowoc: Barons to
Bootleggers" by Barbara and David Barquist, 1999.
26. The Making of Milwaukee by John Gurda,
Milwaukee County Historical Society, 1999.
27. History of
Milwaukee, Wisconsin, 1881, The Western
Historical Company, Chicago, A.T. Andreas, Proprietor
References: Milwaukee Sentinel, November 29,
1869 (Beth Hille); "It Started in Milwaukee" from the book Yesterday's
Milwaukee by Robert W. Wells; "The Beer Barons", orig.
published in 1877 and obtained from the Local History Dept. of the Milwaukee
Public Library. Russell Austin's The Milwaukee Story from 1946.
Michael (Mike) R. Reilly [1952-] - Short Bio
The oldest of five children, born and raised in
southeastern Wisconsin. Ancestral background is Irish/German [Miller/Boden/Immel/Semrow].
Loved math and science in high school. Because I wasn't able to attend college [due to a
pig-headed father] right away to be a nuclear physicist, settled for a degree in
Electronics Technology. Started at General Electric Medical Systems in 1972, working in
engineering and manufacturing in many different positions [have really seen technology
change over the years]. I retired from GE in 2008. I acquired additional college credits in engineering, management,
and whatever I felt was worthwhile.
Married to a wonderful woman [Kris], a school teacher, with two teenage
step-children, one going off to college in the Fall of 2000.
I've been a collector of coins, baseball cards, rock & roll
records, milk glass, books, figural liquor bottles, antique tins, and Schlitz Breweriana.
When I collect I get involved in the history behind the collectible,
and start "looking into things".
For over 10 years now, I've done research into my German genealogy and
my wife's. I've written a couple of articles for the Waukesha Historical Society. Was the
Editor of the Cream City Courier, a monthly newsletter, for the Milwaukee Antique
Bottle & Advertising Club for two years. In 1976, I wrote a book for the Club's 25th
anniversary; over 200 pages, did a lot of editing and writing, self-published the book for
I was also the Midwest Editor for Bottles & Extras magazine.
In addition, wrote a monthly column to help other club newsletter editors.
In 1997, wrote an internet "book" on collecting tins. this
was an on-going work. I also published a tin collecting newsletter [TIN GATHERING] by
email for 2 1/2 years that was read by over 1,000 subscribers all over the world.
Discontinued the website at the end of this year (1999) and merged most of the
tin articles into the
now deunct ANTIQIBLES.COM site.
I wrote/edited most of the Schlitz history over five years ago
[1994-95], originally intending to publish a hardcover book. That didn't occur, so I
decided to publish it myself on the internet, again with the idea of making it a living,
easily updateable "book" for everyone.
Since 2000 I've been involved
with local history, beginning with being a Charter Member of the Sussex-Lisbon
Area Historical Society, Inc., In December 2002, I created the
www.SLAHS.org website and have paid for its
hosting and maintenance to-date. Besides being the Editor/Webmaster, I'm also
the Assistant Museum Curator.
History2 > 1873-1881