Sussex-Lisbon Area Historical Society, Inc.

Search this site and our local communities. Wisconsin History Search Only

You may now join, or renew your SLAHS membership using your PayPal account, credit, or debit card.

Please use the following link to make a secure on-line payment.


History    > 1848-1873    History21873-1881     History3 >   1881-1907    History4 >   1907-1933    History5 >   1933-1969 History6 >   1969-1982   History7 >   Post-1982  JSBC History Index


Post - 1982 Years: Joseph Schlitz Brewing Co. : A Chronological History

Schlitz - What Happened to it After Leaving Milwaukee?

edited and written by Michael R. Reilly, copyright 1995

Date of Last Revision 08/16/2015


This is an orig. poster from the tour

The Who baseball jersey from their 1982 American 'Farewell' Tour. Black body, white sleeves, size Large, very good condition, no holes, no stains. Body is still very black, white sleeves have a little pilling on close inspection. Front features THE WHO at top, Tommy globe with birds in background. Concrete Pillar in center with American Tour 82, who are you and the kids are alright written on it. British flag lies over part of top of pillar. 'Not to be taken away' chair in foreground. All of this appears to be on a moon surface terrain. Bottom says American Tour '82. Back shows THE WHO at top, picture of group standing around a boy playing a video game in center, bottom says America Tour '82, sponsored by Schlitz.

ZZ TOP ELIMINATOR t-shirt bought at the concert in Columbus Ohio in 83. The front with a picture of the front of the car. The back reads Across the USA Eliminator Tour 1983 Schlitz Rocks America. Also on the back is a picture of a PAIR OF LEGS, with high heels standing over top a side view of the ZZ Top car.

Stroh sells the old Schlitz brewery complex to a group of local investors who eventually turned much of it into an office park.

2000/Apr. - Stroh Brewery sells the former Schlitz Tampa brewery to Yuengling Brewery of Pennsylvania.

2000+  Part of the old Schlitz brewery complex in Milwaukee may become a Harley-Davidson museum.

BIBLIOGRAPHY (Notations after an entry, such as "1-45" indicate a reference taken from Badger Breweries on page 45, etc.)
1. BADGER BREWERIES: Past and Present. by Wayne L. Kroll (1976)

2. BREWED IN AMERICA: A History of Beer and Ale in the United States. by Stanley Baron (1962)

3. BREWERIES OF WISCONSIN. by Jerry Apps (1992)

4. THE BEER BOOK: An Illustrated Guide to American Breweriana. by Will Anderson (1973)

5. 100 YEARS OF BREWING : A complete History of Brewing in the World, particularly during the Nineteenth Century. a complete reprint of orig., 1903 ed.

6. THE MILWAUKEE JOURNAL: an informal Chronicle of its first 100 years. by Robert W. Wells (1981)

7. THE MILWAUKEE STORY : The Making of an American City. by H. Russell Austin (1946)

8. Milwaukee : A Chronological and Documentary History 1673-1977, George J. Lankevich (1977, compiler and edited by)

9. The Uihleins of Milwaukee. by Robert W. Wells of the Milwaukee Journal (April 23,1972) consisting of three weeks worth of articles.

10. Industrialization, Immigrants and Americanizers : The View From Milwaukee 1866-1921 . by Gerd Korman (1967)

11. This is Milwaukee : A colorful portrait of the city that made beer famous. by Robert W. Wells (1970)

12. Bucket Boy - A Milwaukee Legend . by Ernest L. Meyer , Hastings House 1947

13. The History of Wisconsin Volume II The Civil War Era, 1848 - 1873 by Richard N. Current (1976)

14. The History of Wisconsin Volume III, Urbanization & Industrialization, 1873 - 1893 by Robert C. Nesbit (1985) State Historical Society

15. The History of Wisconsin Volume V, War, a New Era, and Depression,1914 - 1940 By Paul W. Glad (1990) State Historical Society of Wisconsin

16. The History of Wisconsin Volume VI, Continuity and Change, 1940 - 1965 by William F. Thompson (1988) State Historical Society of Wisconsin

17. Wisconsin Heritage by Bertha Ketchell Whyte (1954) Charles T. Branford Co..

18. Pages From The Past, by Fred Keller, Sussex Sun.

19. Under the Influence: The Unauthorized Story of Anheuser-Busch Dynasty by Peter Hernon and Terry Ganey, Simon & Schuster, 1991.

20. Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money by Philip Van Munching, Times Books, copyright 1997.

21. The A. Gettelman Brewing Company: One hundred and seven years of a family brewery in Milwaukee, by Nancy Moore Gettelman, Procrustus Press, Milwaukee, 1995.

22. ILLUSIONS, DELUSIONS AND ENLIGHTENMENT, visits to Wertheim and Miltenberg on the Main River, Germany ,  August 18, 1999, version, October, 1997, Copyright - John K. Notz, Jr. (1997).

23. "MEMORIES OF MY YOUTH",  [by Edward Gustav Uihlein](1845-1921), January 11, 2000, version, Copyright of this transcription (originally translated, in part, by Rosina Laurette Lippi): John K. Notz, Jr. (1998).

24. Breweries of Cleveland, by Carl H. Miller, Schitzelbank Press, Cleveland, 1998.

25. "Oconomowoc: Barons to Bootleggers" by Barbara and David Barquist, 1999.

26. The Making of Milwaukee by John Gurda, Milwaukee County Historical Society, 1999.

27. History of Milwaukee, Wisconsin, 1881, The Western Historical Company, Chicago, A.T. Andreas, Proprietor


  References: Milwaukee Sentinel, November 29, 1869 (Beth Hille); "It Started in Milwaukee" from the book Yesterday's Milwaukee by Robert W. Wells; "The Beer Barons", orig. published in 1877 and obtained from the Local History Dept. of  the Milwaukee Public Library. Russell Austin's The Milwaukee Story from 1946.

Author/Editor Information

Michael (Mike) R. Reilly [1952-] - Short Bio

    The oldest of five children, born and raised in southeastern Wisconsin. Ancestral background is Irish/German [Miller/Boden/Immel/Semrow]. Loved math and science in high school. Because I wasn't able to attend college [due to a pig-headed father] right away to be a nuclear physicist, settled for a degree in Electronics Technology. Started at General Electric Medical Systems in 1972, working in engineering and manufacturing in many different positions [have really seen technology change over the years]. I retired from GE in 2008. I acquired additional college credits in engineering, management, and whatever I felt was worthwhile.

    Married to a wonderful woman [Kris], a school teacher, with two teenage step-children, one going off to college in the Fall of 2000.

    I've been a collector of coins, baseball cards, rock & roll records, milk glass, books, figural liquor bottles, antique tins, and Schlitz Breweriana.

    When I collect I get involved in the history behind the collectible, and start "looking into things".

    For over 10 years now, I've done research into my German genealogy and my wife's. I've written a couple of articles for the Waukesha Historical Society. Was the Editor of the Cream City Courier, a monthly newsletter, for the Milwaukee Antique Bottle & Advertising Club for two years. In 1976, I wrote a book for the Club's 25th anniversary; over 200 pages, did a lot of editing and writing, self-published the book for Club members

    I was also the Midwest Editor for Bottles & Extras magazine. In addition, wrote a monthly column to help other club newsletter editors.

    In 1997, wrote an internet "book" on collecting tins. this was an on-going work. I also published a tin collecting newsletter [TIN GATHERING] by email for 2 1/2 years that was read by over 1,000 subscribers all over the world. Discontinued the website at the end of this year (1999) and merged most of the tin articles into the now deunct ANTIQIBLES.COM site.

    I wrote/edited most of the Schlitz history over five years ago [1994-95], originally intending to publish a hardcover book. That didn't occur, so I decided to publish it myself on the internet, again with the idea of making it a living, easily updateable "book" for everyone.

    Since 2000 I've been involved with local history, beginning with being a Charter Member of the Sussex-Lisbon Area Historical Society, Inc., In December 2002, I created the website and have paid for its hosting and maintenance to-date. Besides being the Editor/Webmaster, I'm also the Assistant Museum Curator.


History    > 1848-1873    History21873-1881     History3 >   1881-1907    History4 >   1907-1933    History5 >   1933-1969 History6 >   1969-1982   History7 >   Post-1982  JSBC History Index

Home / About Us  / Membership / Search this site

Copyright Sussex-Lisbon Area Historical Society, Inc., , 2002 - 2016, Except as noted: All documents placed on the website remain the property of the contributors, who retain publication rights in accordance with US Copyright Laws and Regulations. In keeping with our policy of providing free information on the Internet, these documents may be used by anyone for their personal research. They may be used by non-commercial entities, when written permission is obtained from the contributor, so long as all notices and submitter information are included. These electronic pages may NOT be reproduced in any format for profit. Any other use, including copying files to other sites, requires permission from the contributors PRIOR to uploading to the other sites. The submitter has given permission to the website to store the file(s) for free access. Such permission may be revoked upon written notice to the website webmaster. Website's design, hosting, and maintenance are donated by Website Editor & Webmaster: Michael R. Reilly (Mike)